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Digital Transformation in Italy.

Italy is a country found in Europe, and it borders the Mediterranean. The culture and cuisine of Italy is one of the reasons why it is well known across the world. Rome is one of the cities in Italy that is widely known. The structures and architecture of the buildings in Rome are well known to most people around the world. Italy is one of the countries in Europe with the highest population. The advancement of technology has made life more bearable for Italy’s huge population. Businesses have been influenced in this country by the digital transformations. Digital transformation is all about the changes in human society. And the application of digital technology influences these changes. Digital transformation has many benefits.

The advantages of digital transformation are as follows. First, digital transformation leads to improved efficiency. The operations of business were initially being slowed down by some processes. The automation of these processes made these tasks more efficient. For instance, the manual data entry slowed down business operations. The improvement of the communication system as well helps in smooth running of the business. Another good thing about digital transformation is improved decision making. This is due to the fact the speed of accessing data has been increased substantially. This data can be used for the progress of the businesses. It is saddening that only a few businesses capitalize on this data.

The other benefit of digital transformation is improved reach. This is one of the major benefits. For example, with the mobile phone, customers can access goods and services at any given time. The customers can buy the products at the time they desire. Hence, the sales will improve. We are right to say that digital transformation has reduced the gap between businesses and the customers. This has been made possible by the existence of the mobile phone. Do not forget that very many people own phones nowadays. You can reach all these people.

The next benefit is improved customer satisfaction. The rise of the mobile technology advancements have changed the customers’ expectations. The customers do not expect to miss on an opportunity to purchase goods and services. Not fulfilling the expectations of your customers might be costly. Digital transformation can be used to ensure the satisfaction of the customers. If you focus on the needs and experience of the customers, they will appreciate your efforts by staying loyal to your business.

Lastly, digital transformation improve profitability. This is due to the following factors. They include improving decision making, improved customer satisfaction, improved reach and improved efficiency. These are some of the advantages associated with digital transformation.